Colors attract attention to your channel, they can set a tone, and influence the emotions of your viewers. If you want to appear assertive, modern fonts might work really well for you.Īs with fonts, colors play a huge role in how your audience perceives your message. Consider script fonts for a funny and casual look.
Is it neutral, professional, fun or cheeky? If you want to appear practical and mature, you might want to go with a serif font. The font you choose ultimately plays a hand in conveying the message you want to send your viewers, so make sure it matches the tone of your YouTube channel. When creating your YouTube banner, make sure you figure out your channel’s fonts and color scheme first. It should be an extension of your brand and support your brand messaging.ĭesign is key in making your channel art stand out. Your YouTube art should tell visitors what your brand is all about and what they can expect from your channel. If you want to entice viewers to learn more about your business and encourage them to interact with your content more often, it’s absolutely crucial that it makes a great first impression. Similar to Facebook Cover Photos and Twitter Cover Photos, YouTube channel art appears at the top of your channel like a huge banner. If you want to take advantage of this incredibly powerful marketing tool, the first step would be setting up or optimizing your channel, which entails making sure you have high-quality eye-catching channel art.ĭesigning Your YouTube Channel Art for Maximum Impact As the world’s second largest search engine, it can help your brand gain more visibility, grow your following, connect with your audience and even improve your SEO.
One-third of total time online is spent watching videos, and YouTube boasts more than a billion active users all over the world. If you think that’s not where your audience is, think again. If you're looking to get into video marketing, there's really no better channel than YouTube. According to recent studies, 54% of consumers want to see more video content from their favorite brands and businesses. Video campaigns can help you connect with your audience and tell your story in a way that would resonate with it. If you haven’t thought about using video as a tool to leverage your company’s goals before, now is the right time to do it.
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